If you’ve been here for a while, you know my story. You know I’ve spent years building Fifty-Two Thursdays, creating content, showing up online and offline, and growing real community through storytelling, style, travel, and life in all its seasons. That part of my life and work is not going anywhere.
But I’m so excited to share a new chapter I’ve been stepping into alongside it.
I’m joining Foretell as a Senior Advisor, helping build and grow their influencer and creator work, while still very much continuing my work here on Fifty-Two Thursdays.
Recently, I also made the decision to sell The Scout Guide Alexandria, a business I poured my heart into for years. Closing that chapter created the space to step fully into what’s next and this new role is something I’m deeply passionate about and incredibly excited to build.
Foretell is a boutique communications and public affairs firm that truly understands influence. Not as a trend or a buzzword, but as something built through real relationships, real communities, and showing up where people actually pay attention. That belief is what immediately drew me in.
For more than a decade, I’ve lived on the creator side. I’ve built brands, grown audiences, launched projects, partnered with businesses, and learned firsthand what works and what doesn’t. My approach has always been influence with purpose. Creating content that feels real, connects deeply, and actually drives results. Having been on the receiving end of countless pitches, I know what creators need, what audiences respond to, and where trust is truly built.
Now I get to bring that perspective into a new space. At Foretell, I’ll be helping creators and businesses connect in more meaningful and impactful ways. Tying creator strategy to business goals, cultural moments, and public affairs campaigns. Helping important stories break through the noise and land where they matter most.
At the heart of it, I’m doing what I love. Building relationships. Shaping bold ideas. Connecting people. And helping influence show up with intention.
I’m incredibly grateful for this opportunity and energized by the team at Foretell. This feels aligned, exciting, and full of possibility. And I’m so thankful to have this community that’s grown with me through every evolution.
If you want to chat, collaborate, or are curious about how creator work can play a bigger role in your brand or business, I’d truly love to connect.
You can reach me at [email protected].
More to come.
Sarah
No Comments